When pricing goes wrong…

I was looking into tickets for the Doctor Who experience in Cardiff, when I noticed this rather weird anomaly:

dr who experience

Booking online for an individual adult ticket looks like it saves £2. But then look at the small print: a booking fee of £1.60 applies. Which means that the ticket now effectively costs £15.60 or a saving of 40p – hardly worth the effort.

If a transaction fee applies (which isn’t actually clear whether it does and how much), booking online could actually cost more.

Usually, booking online gives the purchaser a little bit more of an advantage over ‘on the door’ prices.

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